The Dirt:
Often thought of as a stable African nation and exotic tourist destination, Morocco is now referred to by some as the home of the Argan tree. The tree found in a certain region of the nation that straddles Africa and the Middle East bears a fruit whose insides are cultivated for its oil. Long used by natives for hair, skin and nails, the oil is produced from the fruit of the argan tree, which contains nuts and inside them, kernels that are roasted to extract oil. The oil is believed to be rich in omega-6, vitamins E and A, and anti-oxidants including phenols and tocopherols.

The collection produced in Israel by a Montreal-based company includes a hair oil, a mask, and two varieties of hair creams. The Moroccanoil Treatment is the brand’s main product, an oil with linseed extract and silicon elements that can be used to moisturize the hair or scalp, or simply add shine. It may be used on wet hair before drying or dry hair as a finishing product, but might also double as a body oil in a pinch. The Moroccanoil Intense Hydrating Mask is a deep conditioning mask to aid dry and damaged hair. After five to 10 minutes, hair was smooth and nourished and easier to comb out. The first of two styling creams, the Moroccanoil Hydrating Styling Cream is a leave-in styling conditioner that is thick enough to moisturize but does not weigh the hair down. We tested it after bleaching and dying and just using shampoo and the end result was soft, calm locks. For the same moisture but intense curls, opt for the Moroccanoil Intense Curl Cream, which in addition to silicon and argan oil, has panthenol and mineral oil.

Where:
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